What happens, in the order it happens.
Two things run side by side for every client: outreach to the companies you want as customers, and posts for your own team. This page walks through both, including the parts that wait for a person.
You tell us three things
- Who you want to reach. The countries, industries, company sizes and job titles of your ideal customer, and what you sell to them, in your own words.
- Who is posting. A list of the employees taking part, with their roles, and the themes your company wants to be known for.
- The facts we may state. Prices, what is included, limits. Anything you have not given us, our answers say is best covered on a call.
We buy and set up separate sending addresses for your outreach, so your everyday company email is never used for cold email.
Each prospect hears from you five times in eleven days, then not again.
Connection request
A short note on why they are worth knowing. No pitch.
Introduction
Who you are, what you offer, and a link to pick a time.
Made for them
Two short pieces of work written for their company.
Two problems
Two things companies like theirs often run into.
Last note
The same two problems, in full, and the booking link.
Before the later messages, we read the prospect company's own public website and keep what we found next to the page it came from. The two problems we raise are presented as things often seen in companies like theirs. If their site tells us little, we say something true about companies of their kind and do not pretend to have studied them.
Every message is built from a template you can read. Emails go out Monday to Friday, in small daily numbers that rise over the first weeks so the new addresses earn a good standing. Every email carries your name, your postal address and a line telling the reader how to make it stop.
LinkedIn is optional. The two LinkedIn steps run on your own LinkedIn account, and only after you have sent us signed written consent. LinkedIn does not permit automated activity, so using it carries a risk to the account, and that decision is yours. Without consent you get the three emails only.
The sequence stops and the reply is read for what it says
- A request to stop, however short, is final. That person is not contacted again by you or by any other company we work for.
- A question or an objection gets a short written answer using only the facts you gave us, with your booking link.
- Interest (asking for a call, the price, how it works, or examples) gets that answer and, if you have set it up, a one-minute video about their company spoken by an AI avatar of you. The page they watch it on says plainly that it is an AI avatar, used with your consent.
- Anything unclear, a referral to a colleague, or an angry reply is never answered by the system. It waits for a person.
By default a person on our team reads every drafted answer before it is sent. Bookings go straight into your calendar.
Six posts a month for each employee
Three in text and three with a designed image, planned for that one person: their role, their seniority, their field. Each post is then scored by a separate pass that did not write it, on the fifteen points below, each out of 100.
Every point must be above 80 and the average at least 85, or the post is rewritten. A post that passes waits for a person on our team to approve it, unless its average is above 95.
- Hook
- The first line makes this reader stop scrolling
- One clear idea
- A single point, nothing off-topic
- Substance
- Says something non-obvious and gives the reasoning
- Specificity
- Concrete details and examples, not general statements
- Voice match
- Sounds like this employee: role, seniority, way of speaking
- Audience relevance
- Matters to the people the client wants to reach
- Factual safety
- No invented facts, numbers, clients or events
- Pillar alignment
- Fits the client's agreed content themes and positioning
- Brand safety
- Nothing confidential, political, defamatory or on the never-say list
- Originality
- Not a repeat of this employee's or a colleague's post
- Human sound
- Free of stock phrases and machine-writing patterns
- Structure
- Short paragraphs, good rhythm, right length for LinkedIn
- Language
- Grammar, spelling and the right regional English
- Ending
- A real question or a line that lands; no hard sell
- Visual and preview
- Image: headline on the graphic is correct and matches. Text: first two lines work as the preview
On Monday at 9 AM each employee gets one email with that week's posts: dates, times, text and images. They publish from their own account, by their own hand. We do not log in to anyone's account to post.
Your own dashboard
Emails sent, replies, positive replies, negative replies, meetings booked and posts delivered, for the month and for this week. We do not show open counts, because they cannot be trusted. A box at the bottom sends a question or a complaint to the person on our team responsible for your account, and you have a thirty-minute call with that person each month.