Fifteen checks before a post reaches you

A post that goes out under an employee's name is that person's reputation, not ours. So the question we ask of every draft is not "is this good enough to send" but "would this person be comfortable having said it".

One writer cannot answer that about their own draft. Whoever writes a post is the worst-placed to judge it. So each post is written once and then scored separately, by a pass that did not write it and has one job: find the reason not to publish.

What is checked

Fifteen things, each marked out of 100. Some are about craft: does the first line earn the second, is there one idea and not three, is the ending a real question and not a sales line. Some are about fit: does it sound like this employee, at their seniority, in their kind of English; does it matter to the people your company wants to reach.

And some are about safety, which matter most: nothing invented, no numbers or clients or events that did not happen, nothing confidential, nothing that repeats what a colleague posted last week.

What the marks do

Every one of the fifteen must be above 80, and the average must be at least 85. A post that misses either is rewritten with the notes from the scoring, up to three times.

A post that passes still waits for a person on our team to approve it, unless its average is above 95. Rejected drafts are kept, with the reason, so the same mistake is not made twice for the same employee.

None of this makes a post brilliant. It makes a bad post very unlikely to reach your team, which is the part a company cannot afford to get wrong.